200 Days to Write the Book | Series 01
Catch up on the inner game of marketing leadership –
in real time
I'm writing a book about why even capable marketing leaders lose access to their best work under pressure. After three years of research (and procrastination) I've given myself 200 days to finish it. This newsletter keeps me honest and you informed.
WHAT YOU GET
Two things, every week
Writing Process
How much writing got done this past week. And what did I stumble upon? The good weeks and the difficult ones. Accountability in public.
One Insight
A real idea from last week's writing. A concept, a reframe or a specific tool for marketers who want to grow. A preview of what's in the book.
Follow the book as it gets written
200 days of honesty with one unique insight broken down every week to make you an even better version of yourself as a marketing leader.
Testimonials
What other
humans say
Because the inner game of marketing is best explained by those who are out there playing it every day.
Many marketing leaders don’t even realize that they’ve been backed into defensive positions because that is just the ubiquitous norm all around us, particularly in high-pressure, high-growth environments. I’ve worked with Joergen for years. He has the field expertise, psychological resilience and vulnerability required to actually play offense – for real.
Head of Marketing
- Pirros
Most of the marketing leaders I’ve worked with are stuck on defense. And they don’t realize they’re stuck on defense because it’s become so ingrained. Having worked with Joergen for years, I know he’s got the expertise, the strategy and the spine to help marketing leaders start playing offense.
Founder/CEO
- Elevate Demand
It's crazy to sit back and reflect on how I've spent most of my marketing career playing defense. Playing offense in marketing is ultimately about trusting your instincts, and Joergen's guidance is the only reason I've learned to embrace mine.
CMO - Wild Eggs & Crazy Bowls and Wraps Restaurants
the author
About Joergen Aaboe
5× marketing leader turned coach to marketing leaders. Founder of Marketing Offense. The book — Unlocking Marketing Leaders — is three years in the making, drawn from an active coaching practice with senior marketers and CMOs.
The Company
About Marketing
Offense
A unique consultancy that works with marketing leaders and teams who want to perform at their best — not just when conditions are good but when the pressure is on.Delivered through individual and team-wide coaching and workshops. Drawn from three years of active practice with senior marketers and CMOs navigating the highest-stakes moments of their careers.
