200 Days to Write the Book | Series 01
Catch the The Inner Game Of Marketing Leadership – In Real Time
I'm writing a book about why capable marketing leaders lose access to their best work under pressure. After three years of research (and procrastination) I've given myself 200 days to finish it. This newsletter keeps me honest and you informed.
WHAT YOU GET
Two things, Every Week
Writing Process
How much writing got done this past week. And what did I stumble upon? The good weeks and the difficult ones. Accountability in public.
One Insight
A real idea from last week's writing. A concept, a reframe or a specific tool for marketers who want to grow. A preview of what's in the book.
Watch the Book Get Written in Real Time
Just 200 days of raw, unedited marketing leadership execution, failures, and breakthroughs delivered straight to your inbox. Join the journey before day 200 hits.
Testimonials
What other
humans say
Because the inner game of marketing is best explained by those who are out there playing it every day.
Many marketing leaders don’t even realize that they’ve been backed into defensive positions because that is just the ubiquitous norm all around us, particularly in high-pressure, high-growth environments. I’ve worked with Joergen for years. He has the field expertise, psychological resilience and vulnerability required to actually play offense – for real.
Head of Marketing
- Pirros
Many marketing leaders don’t even realize that they’ve been backed into defensive positions because that is just the ubiquitous norm all around us, particularly in high-pressure, high-growth environments. I’ve worked with, trusted and thought...
Founder/CEO
- Elevate Demand
It's crazy to sit back and reflect on how I've spent most of my marketing career playing defense. Playing offense in marketing is ultimately about trusting your instincts, and Joergen's guidance is the only reason I've learned to embrace mine.
CMO - Wild Eggs & Crazy Bowls and Wraps Restaurants
About the author
Joergen
Aaboe
5× marketing leader turned coach to marketing leaders. Founder of Marketing Offense. The book — Unlocking Marketing Leaders — is three years in the making, drawn from an active coaching practice with senior marketers and CMOs.
About Marketing
Offense
A unique consultancy that works with marketing leaders and teams who want to perform at their best — not just when conditions are good but when the pressure is on.
Delivered through individual and team-wide coaching and workshops. Drawn from three years of active practice with senior marketers and CMOs navigating the highest-stakes moments of their careers.
