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Oliver Buchannon
Joergen Aaboe

Founder | Marketing Offense

Aug 4, 2026

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1 min read

Who are you really?

The word of the day is identity

Jul 28, 2026

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1 min read

How do you meet the moment?

The one question that leads to THE question

Jul 21, 2026

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1 min read

What makes defense even worse

The two layers stacked on top of the invisibility problem

Jul 14, 2026

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1 min read

Why experience stops helping

Do most marketers end up on defense later in their careers?

Jul 7, 2026

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1 min read

It’s not a capability problem

Why even the best marketers lose access to their best work

Jun 30, 2026

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1 min read

939 words - wondering who will read them

From zero, but not quite to hero, but at least in motion

Jun 23, 2026

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2 min read

Is the universe conspiring to put us on defense?

Week 01 was a bust – but this is a killer question

Writing Progress

Jun 22, 2026

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2 min read

Why now is the time to write this book

Breaking the chains of procrastination

Procrastination

+1

Jun 18, 2026

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1 min read

I’m finally (actually) writing this book

A new newsletter about staying on offense and getting it done

© 2026 Marketing Offense

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© 2026 Marketing Offense.
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